Monday, July 25, 2016

Cable Live+7 Ratings - 'The Last Ship' Leads in Viewer Growth; 'UnREAL' and 'Outcast Top Percent Increases

For the week of July 4 - July 10, 2016, VH1's Love & Hip Hop: Atlanta posted the highest gains on cable after 7 days of DVR usage with a 0.8 - followed by E!'s Keeping Up With the Kardashians (0.8), Bravo's The Real Housewives of New York City (0.5) and Freeform's Pretty Little Liars (0.5).

TNT's The Last Ship had the highest viewership gains with 1.666 million viewers - followed by AMC's Preacher (1.579), TNT's Murder in the First (1.410) and USA's Royal Pains (1.366).


The Cable Live+7 Gains by Rating for July 4 - July 10, 2016


Show
Network
Live+SD Rating
Live+7 Rating
Percent Change
Points Gained
1
Love & Hip Hop: Atlanta
VH1
0.9
1.7
+89%
0.8
2
Keeping Up With the Kardashians
E!
0.7
1.5
+114%
0.8
3
The Real Housewives of New York City
Bravo
0.6
1.1
+83%
0.5
4
Pretty Little Liars
Freeform
0.5
1.0
+100%
0.5
5
The Challenge: Rivals III
MTV
0.5
1.0
+100%
0.5
6
Real Housewives of New Jersey (Premiere)
Bravo
0.7
1.1
+57%
0.4
7
Deadliest Catch
Discovery
0.7
1.1
+57%
0.4
8
Alaskan Bush People
Discovery
0.7
1.1
+57%
0.4
9
Greenleaf
OWN
0.6
1.0
+67%
0.4
10
The Last Ship
TNT
0.6
1.0
+67%
0.4
11
Below Deck Mediterranean
Bravo
0.5
0.9
+80%
0.4
12
Animal Kingdom
TNT
0.5
0.9
+80%
0.4
13
Southern Charm
Bravo
0.4
0.8
+100%
0.4
14
Girl Meets World
Disney
0.3
0.7
+133%
0.4
15
Devious Maids
Lifetime
0.3
0.7
+133%
0.4
16
Ray Donovan
Showtime
0.3
0.7
+133%
0.4
17
UnREAL
Lifetime
0.2
0.6
+200%
0.4
18
Marriage Boot Camp: Reality Stars
WE tv
0.2
0.6
+200%
0.4
19
WWE RAW - 9PM
USA
0.9
1.2
+33%
0.3
20
The Haves and the Have Nots
OWN
0.8
1.1
+38%
0.3
21
Naked and Afraid XL
Discovery
0.7
1.0
+43%
0.3
22
Shahs of Sunset
Bravo
0.6
0.9
+50%
0.3
23
Food Network Star
Food
0.6
0.9
+50%
0.3
24
Flip or Flop
HGTV
0.6
0.9
+50%
0.3
25
Duck Dynasty - 9:30PM
A&E
0.5
0.8
+60%
0.3
26
Duck Dynasty - 9PM
A&E
0.5
0.8
+60%
0.3
27
Tosh.0
Comedy
0.5
0.8
+60%
0.3
28
Wrecked
TBS
0.5
0.8
+60%
0.3
29
Wahlburgers
A&E
0.4
0.7
+75%
0.3
30
Botched
E!
0.4
0.7
+75%
0.3
31
Alone
History
0.4
0.7
+75%
0.3
32
Mountain Men
History
0.4
0.7
+75%
0.3
33
Bar Rescue (Premiere)
Spike
0.4
0.7
+75%
0.3
34
Queen of the South
USA
0.4
0.7
+75%
0.3
35
Royal Pains (Finale)
USA
0.3
0.6
+100%
0.3
36
Braxton Family Values
WE tv
0.3
0.6
+100%
0.3
37
Young & Hungry
Freeform
0.2
0.5
+150%
0.3
38
Scream
MTV
0.2
0.5
+150%
0.3
39
Outlander (Finale)
Starz
0.2
0.5
+150%
0.3


The Cable Live+7 Gains by Percent Rating for July 4 - July 10, 2016


Show
Network
Live+SD Rating
Live+7 Rating
Percent Change
Points Gained
1
UnREAL
Lifetime
0.2
0.6
+200%
0.4
2
Marriage Boot Camp: Reality Stars
WE tv
0.2
0.6
+200%
0.4
3
The American West
AMC
0.1
0.3
+200%
0.2
4
Young & Hungry
Freeform
0.2
0.5
+150%
0.3
5
Scream
MTV
0.2
0.5
+150%
0.3
6
Outlander (Finale)
Starz
0.2
0.5
+150%
0.3
7
Girl Meets World
Disney
0.3
0.7
+133%
0.4
8
Devious Maids
Lifetime
0.3
0.7
+133%
0.4
9
Ray Donovan
Showtime
0.3
0.7
+133%
0.4
10
Keeping Up With the Kardashians
E!
0.7
1.5
+114%
0.8
11
Pretty Little Liars
Freeform
0.5
1.0
+100%
0.5
12
The Challenge: Rivals III
MTV
0.5
1.0
+100%
0.5
13
Southern Charm
Bravo
0.4
0.8
+100%
0.4
14
Royal Pains (Finale)
USA
0.3
0.6
+100%
0.3
15
Braxton Family Values
WE tv
0.3
0.6
+100%
0.3
16
Dead of Summer
Freeform
0.2
0.4
+100%
0.2
17
Ancient Aliens
History
0.2
0.4
+100%
0.2
18
Dark Matters
Syfy
0.2
0.4
+100%
0.2
19
Killjoys
Syfy
0.2
0.4
+100%
0.2


The Cable Live+7 Gains by Viewership for July 4 - July 10, 2016


Show
Network
Live+SD Viewers
Live+7 Viewers
Percent Change
Viewers Gained
1
The Last Ship
NBC
2.503
4.169
+67%
1.666
2
Preacher
AMC
1.547
3.126
+102%
1.579
3
Murder in the First
TNT
1.336
2.746
+106%
1.410
4
Royal Pains (Finale)
USA
1.804
3.170
+76%
1.366
5
Keeping Up With the Kardashians
E!
1.444
2.793
+93%
1.349
6
Love & Hip Hop: Atlanta
VH1
1.878
3.105
+65%
1.227
7
Greenleaf
OWN
2.062
3.232
+57%
1.170
8
Alaskan Bush People
Discovery
2.584
4.012
+41%
1.428
9
Animal Kingdom
TNT
1.389
2.500
+80%
1.111
10
Hell on Wheels
AMC
1.718
2.805
+63%
1.087
11
Deadliest Catch
Discovery
2.029
3.103
+53%
1.074
12
Queen of the South
USA
1.255
2.312
+84%
1.057
13
Devious Maids
Lifetime
0.943
1.985
+110%
1.042
14
The Real Housewives of New York City
Bravo
1.615
2.654
+64%
1.039
15
Real Housewives of New Jersey (Premiere)
Bravo
1.744
2.756
+58%
1.012
16
Outlander (Finale)
Starz
1.154
2.145
+86%
0.991
17
Pretty Little Liars
Freeform
1.117
2.076
+86%
0.959
18
Tyrant (Premiere)
FX
1.040
1.988
+91%
0.948
19
Ray Donovan
Showtime
1.343
2.263
+69%
0.920
20
Food Network Star
Food
1.960
2.868
+46%
0.908
21
Girl Meets World
Disney
1.726
2.627
+52%
0.901
22
The Haves and the Have Nots
OWN
2.703
3.594
+33%
0.891
23
Duck Dynasty - 9:30PM
A&E
1.352
2.243
+66%
0.891
24
Duck Dynasty - 9PM
A&E
1.295
2.166
+67%
0.871
25
Mountain Men
History
2.074
2.876
+39%
0.802


The Cable Live+7 Gains by Percent Viewership for July 4 - July 10, 2016


Show
Network
Live+SD Viewers
Live+7 Viewers
Percent Change
Viewers Gained
1
Outcast
Cinemax
0.145
0.405
+179%
0.260
2
UnREAL
Lifetime
0.549
1.269
+131%
0.720
3
Feed the Beast
AMC
0.374
0.835
+123%
0.461
4
Scream
MTV
0.445
0.964
+117%
0.519
5
Marriage Boot Camp: Reality Stars
WE tv
0.539
1.152
+114%
0.613
6
Devious Maids
Lifetime
0.943
1.985
+110%
1.042
7
Dark Matters
Syfy
0.717
1.493
+108%
0.776
8
Murder in the First
TNT
1.336
2.746
+106%
1.410
9
Preacher
AMC
1.547
3.126
+102%
1.579
10
Dead of Summer
Freeform
0.488
0.972
+99%
0.484
11
Sex&Drugs&Rock&Roll
FX
0.334
0.658
+97%
0.324
12
Teenage Newlyweds
FYI
0.185
0.358
+94%
0.173
13
Keeping Up With the Kardashians
E!
1.444
2.793
+93%
1.349
14
Roadies
Showtime
0.329
0.634
+93%
0.305
15
Tyrant (Premiere)
FX
1.040
1.988
+91%
0.948
16
Below Deck Mediterranean
Bravo
0.457
0.856
+87%
0.399
17
Outlander (Finale)
Starz
1.154
2.145
+86%
0.991
18
Pretty Little Liars
Freeform
1.117
2.076
+86%
0.959
19
Queen of the South
USA
1.255
2.312
+84%
1.057
20
Baby Daddy
Freeform
0.561
1.020
+82%
0.459
21
Killjoys
Syfy
0.706
1.283
+82%
0.577
22
The Challenge: Rivals III
MTV
0.923
1.670
+81%
0.747
23
Animal Kingdom
TNT
1.389
2.500
+80%
1.111
24
Ghost Adventures
Travel
0.472
0.845
+79%
0.373



NOTE: For the 2015-16 broadcast season, a 1.0 rating in the Adults 18-49 demographic is equal to 1.2681 total million viewers. A18-49 is the rating most commonly reported and helps determine ad rates but is not the sole explanation for whether a show will be renewed or cancelled. Live+7 data helps inform the networks which shows have solid audiences after the initial broadcast.