Sunday, March 19, 2017

UPDATED Saturday Ratings - 'NCAA Tournament' Dominates for CBS; 'NBA Basketball' and 'Motorcycle Racing' Low

On March 18, 2017, CBS won in the Adults 18-49 demographic with a 1.57 rating - followed by NBC (0.53), ABC (0.42) and FOX (0.25).

Furthermore, CBS won in total viewers with 5.355 million viewers - followed by NBC (2.454), ABC (1.708) and FOX (0.760).

NBC aired all repeats for the evening.


UPDATE - NCAA Basketball Tournament and NBA Basketball were adjusted up. 48 Hours was adjusted down.

CBS (1.57 Rating, 5.355 Million Viewers)
        2017 NCAA BASKETBALL TOURNAMENT (2.0)
        48 HOURS (0.8, +0.1)

NBC (0.53 Rating, 2.454 Million Viewers)
        FAST FIVE (0.5) REPEAT

ABC (0.42 Rating, 1.708 Million Viewers)
        NBA COUNTDOWN (0.3)
        NBA BASKETBALL (0.5)

FOX (0.25 Rating, 0.760 Million Viewers)
        MOTORCYCLE RACING (0.3)


                                          The Final Ratings for Saturday, March 18 

Time
Network
Show
18 - 49 Rating
Viewers (Millions)
8:00.
CBS
2017 NCAA Basketball Tournament (8:13-10:31)
2.0
6.507

NBC
Fast Five (8-11) - R
0.5
2.411

ABC
NBA Countdown
0.3
1.494

FOX
Motorcycle Racing (8-10)
0.3
0.813
8:30.
ABC
NBA Basketball (8:30-11)
0.5
1.647
10:30.
CBS
48 Hours (10:34-11:34)
0.8
4.066

Average Rating: 0.73
Average Viewership: 2.823


NOTE: For the 2016-17 broadcast season, a 1.0 rating in the Adults 18-49 demographic is equal to 1.2832 total million viewers. A18-49 is the rating most commonly reported and helps determine ad rates but is not the sole explanation for whether a show will be renewed or cancelled.