Saturday, August 26, 2017

UPDATED Friday Ratings - 'NFL Preseason' Tops Night for CBS; 'What Would You Do?' and 'Dateline' Steady

On August 25, 2017, CBS won in the Adults 18-49 demographic with a 1.23 rating - followed by NBC (0.77), ABC (0.73), FOX (0.60) and The CW (0.30).

Furthermore, CBS won in total viewers with 4.817 million viewers - followed by NBC (3.959), ABC (3.653), FOX (2.034) and The CW (1.433).

FOX and The CW aired all repeats for the evening.


UPDATE - NFL Preseason was adjusted up. What Would You Do?, 20/20 and the repeats of America's Got Talent, Shark Tank, MasterChef, Masters of Illusion and Penn & Teller: Fool Us were adjusted down.

CBS (1.23 Rating, 4.817 Million Viewers)
        NFL PRESEASON (1.4)

NBC (0.77 Rating, 3.959 Million Viewers)
        AMERICA'S GOT TALENT (0.7) REPEAT
        DATELINE (0.8, +0.0)

ABC (0.73 Rating, 3.653 Million Viewers)
        SHARK TANK (0.7) REPEAT
        WHAT WOULD YOU DO? (0.6, -0.1)
        20/20 (0.7, +0.0)

FOX (0.60 Rating, 2.034 Million Viewers)
        MASTERCHEF (0.5) REPEAT
        MASTERCHEF (0.5) REPEAT

THE CW (0.30 Rating, 1.433 Million Viewers)
        MASTERS OF ILLUSION (0.2) REPEAT
        MASTERS OF ILLUSION (0.2) REPEAT
        PENN & TELLER: FOOL US (0.2) REPEAT


                                           The Final Ratings for Friday, August 25 
Time
Network
Show
18 - 49 Rating
Viewers (Millions)
8:00 PM
CBS
NFL Preseason (8-11)
1.4
5.224

NBC
America’s Got Talent (8-10) - R
0.7
3.523

ABC
Shark Tank - R
0.7
3.629

FOX
MasterChef - R
0.5
1.575

The CW
Masters of Illusion - R
0.2
0.759
8:30 PM
The CW
Masters of Illusion - R
0.2
0.759
9:00 PM
ABC
What Would You Do?
0.6
3.136

FOX
MasterChef - R
0.5
1.694

The CW
Penn & Teller: Fool Us - R
0.2
0.828
10:00 PM
NBC
Dateline
0.8
4.337

ABC
20|20
0.7
3.803

Average Rating: 0.59
Average Viewership: 2.661


NOTE: For the 2016-17 broadcast season, a 1.0 rating in the Adults 18-49 demographic is equal to 1.2832 total million viewers. A18-49 is the rating most commonly reported and helps determine ad rates but is not the sole explanation for whether a show will be renewed or cancelled.