Sunday, February 25, 2018

UPDATED Saturday Ratings - 'Winter Olympics' Posts Big Drop; 'NBA Basketball' Does Well; 'UFC Fight Night' Low

On February 24, 2018, NBC won in the Adults 18-49 demographic with a 1.87 rating - followed by ABC (1.02), CBS (0.63) and FOX (0.55).

Furthermore, NBC won in total viewers with 9.433 million viewers - followed by CBS (3.106), ABC (3.071) and FOX (1.822).

CBS aired all repeats for the evening.


UPDATE - 2018 Winter Olympics and NBA Basketball were adjusted up. NBA Countdown was adjusted down.

NBC (1.87 Rating, 9.433 Million Viewers)
        2018 WINTER OLYMPICS (2.2)

ABC (1.02 Rating, 3.071 Million Viewers)
        NBA COUNTDOWN (0.5)
        NBA BASKETBALL (1.4)

CBS (0.63 Rating, 3.106 Million Viewers)
        CELEBRITY BIG BROTHER (0.9, -0.2)
        48 HOURS (0.5) REPEAT
        48 HOURS (0.5) REPEAT

FOX (0.55 Rating, 1.822 Million Viewers)
        UFC FIGHT NIGHT (0.6)


                                        The Final Ratings for Saturday, February 24 
Time
Network
Show
18 - 49 Rating
Viewers (Millions)
8:00 PM
NBC
2018 Winter Olympics (8-11)
2.2
11.691

CBS
Celebrity Big Brother
0.9
3.543

FOX
UFC Fight Night (8-10)
0.6
2.037

ABC
NBA Countdown
0.5
1.925
8:30 PM
ABC
NBA Basketball (8:30-11)
1.4
4.051
9:00 PM
CBS
48 Hours - R
0.5
2.526
10:00 PM
CBS
48 Hours - R
0.5
3.083

Average Rating: 0.94
Average Viewership: 4.122


NOTE: For the 2017-18 broadcast season, Nielsen has determined that there are 119.6 million TV households. The Adults 18-49 demographic is the rating most commonly reported and helps determine ad rates but is not the sole explanation for whether a show will be renewed or cancelled.