Monday, March 19, 2018

UPDATED Friday Ratings - 'NCAA Tournament' Dominates Night'; 'Dynasty' Drops to New Low; 'Taken' Ticks Up

On March 16, 2018, CBS won in the Adults 18-49 demographic with a 1.17 rating - followed by FOX (0.75), NBC (0.57), ABC (0.53) and The CW (0.15).

Furthermore, CBS won in total viewers with 4.369 million viewers - followed by NBC (3.479), FOX (3.010), ABC (2.722) and The CW (0.651).




UPDATE - NCAA Tournament was adjusted down.

CBS (1.17 Rating, 4.369 Million Viewers)
        2018 NCAA BASKETBALL TOURNAMENT (1.1)
        2018 NCAA BASKETBALL TOURNAMENT (1.1)

FOX (0.75 Rating, 3.010 Million Viewers)
        MASTERCHEF JUNIOR (0.9, +0.0)
        9-1-1 (0.6) REPEAT

NBC (0.57 Rating, 3.479 Million Viewers)
        BLINDSPOT (0.6, +0.0)
        TAKEN (0.5, +0.1)
        DATELINE (0.6, +0.0)

ABC (0.53 Rating, 2.722 Million Viewers)
        ONCE UPON A TIME (0.5, +0.0)
        AGENTS OF S.H.I.E.L.D. (0.5, +0.0)
        20/20 (0.6, +0.0)

THE CW (0.15 Rating, 0.651 Million Viewers)
        DYNASTY (0.1, -0.1)
        JANE THE VIRGIN (0.2, +0.0)


                                            The Final Ratings for Friday, March 16 
Time
Network
Show
18 - 49 Rating
Viewers (Millions)
7:00 PM
CBS
2018 NCAA Basketball Tournament (7-9:33)
1.1
4.524
8:00 PM
FOX
MasterChef Junior
0.9
3.497

NBC
Blindspot
0.6
3.403

ABC
Once Upon a Time
0.5
2.378

The CW
Dynasty
0.1
0.601
9:00 PM
FOX
9-1-1 - R
0.6
2.584

NBC
Taken
0.5
3.238

ABC
Agents of S.H.I.E.L.D.
0.5
2.073

The CW
Jane the Virgin
0.2
0.591
9:30 PM
CBS
2018 NCAA Basketball Tournament (9:49-11)
1.1
3.790
10:00 PM
NBC
Dateline
0.6
3.879

ABC
20|20
0.6
3.401

Average Rating: 0.61
Average Viewership: 2.830


NOTE: For the 2017-18 broadcast season, Nielsen has determined that there are 119.6 million TV households. The Adults 18-49 demographic is the rating most commonly reported and helps determine ad rates but is not the sole explanation for whether a show will be renewed or cancelled.