Wednesday, January 20, 2021

UPDATED Saturday Ratings - 'NFL Football' Completely Dominates the Evening for NBC; '48 Hours' Drops

On January 16, 2021, NBC won in the Adults 18-49 demographic with a 7.32 rating - followed by FOX (0.41), ABC (0.25) and CBS (0.22).

Furthermore, NBC won in total viewers with 26.237 million viewers - followed by CBS (2.061), FOX (1.656) and ABC (1.620).

ABC and FOX aired all repeats for the evening.


UPDATE - NFL Football was adjusted up.

NBC (7.32 Rating, 26.237 Million Viewers)
        NFL FOOTBALL (7.32)

FOX (0.41 Rating, 1.656 Million Viewers)
        THE MASKED DANCER (0.61) REPEAT
        PRODIGAL SON (0.21) REPEAT

ABC (0.25 Rating, 1.620 Million Viewers)
        CELEBRITY WHEEL OF FORTUNE (0.31) REPEAT
        THE CHASE (0.29) REPEAT
        FOR LIFE (0.15) REPEAT

CBS (0.22 Rating, 2.061 Million Viewers)
        MAGNUM P.I. (0.15) REPEAT
        BULL (0.18) REPEAT
        48 HOURS (0.33, -0.05)


The Final Ratings for Saturday, January 16 

Average Rating: 1.06
Average Viewership: 4.510


NOTE: For the 2020-21 broadcast season, Nielsen has determined that there are 121 million TV households in the United States - with 307.9 million people ages 2 and up. The Adults 18-49 demographic is the rating most commonly reported and helps determine ad rates but is not the sole explanation for whether a show will be renewed or cancelled.