Tuesday, January 12, 2021

UPDATED Saturday Ratings - 'NFL Football' on NBC Absolutely Crushes the Competition; '48 Hours' Holds Relatively Steady

On January 9, 2021, NBC won in the Adults 18-49 demographic with a 5.94 rating - followed by FOX (0.75), CBS (0.31) and ABC (0.20).

Furthermore, NBC won in total viewers with 21.371 million viewers - followed by FOX (2.784), CBS (2.554) and ABC (1.522).

ABC and FOX aired all repeats for the evening.


UPDATE - NFL Football was adjusted up. The repeat of The Masked Dancer was adjusted down.

NBC (5.94 Rating, 21.371 Million Viewers)
        NFL FOOTBALL (5.94)

FOX (0.75 Rating, 2.784 Million Viewers)
        THE MASKED DANCER (0.98) REPEAT
        NAME THAT TUNE (0.52) REPEAT

CBS (0.31 Rating, 2.554 Million Viewers)
        NCIS: LOS ANGELES (0.25) REPEAT
        48 HOURS (0.31) REPEAT
        48 HOURS (0.38, +0.03)

ABC (0.20 Rating, 1.522 Million Viewers)
        TO TELL THE TRUTH (0.23) REPEAT
        SHARK TANK (0.25) REPEAT
        THE GOOD DOCTOR (0.12) REPEAT


The Final Ratings for Saturday, January 9 

Average Rating: 1.00
Average Viewership: 4.352


NOTE: For the 2020-21 broadcast season, Nielsen has determined that there are 121 million TV households in the United States - with 307.9 million people ages 2 and up. The Adults 18-49 demographic is the rating most commonly reported and helps determine ad rates but is not the sole explanation for whether a show will be renewed or cancelled.