Tuesday, March 16, 2021

UPDATED Saturday Ratings - '48 Hours' Remains Steady on Repeat-Filled Night; 'College Basketball' Relatively Low on FOX

On March 13, 2021, NBC won in the Adults 18-49 demographic with a 0.35 rating - followed by ABC (0.26), CBS (0.24) and FOX (0.18).

Furthermore, NBC won in total viewers with 2.718 million viewers - followed by ABC (1.887), CBS (1.861) and FOX (0.844).

ABC and NBC aired all repeats for the evening.


UPDATE - The repeat of American Idol was adjusted up.

NBC (0.35 Rating, 2.718 Million Viewers)
        DATELINE (0.35) REPEAT
        SATURDAY NIGHT LIVE (0.34) REPEAT

ABC (0.26 Rating, 1.887 Million Viewers)
        SHARK TANK (0.27) REPEAT
        AMERICAN IDOL (0.26) REPEAT

CBS (0.24 Rating, 1.861 Million Viewers)
        BOB HEARTS ABISHOLA (0.17) REPEAT
        THE UNICORN (0.15) REPEAT
        48 HOURS (0.23) REPEAT
        48 HOURS (0.34, +0.07)

FOX (0.18 Rating, 0.844 Million Viewers)
        COLLEGE BASKETBALL (0.20)
        COLLEGE BASKETBALL POST-GAME (0.15)
        THE MASKED SINGER (0.19) REPEAT


The Final Ratings for Saturday, March 13 

Average Rating: 0.26
Average Viewership: 1.828


NOTE: For the 2020-21 broadcast season, Nielsen has determined that there are 121 million TV households in the United States - with 307.9 million people ages 2 and up. The Adults 18-49 demographic is the rating most commonly reported and helps determine ad rates but is not the sole explanation for whether a show will be renewed or cancelled.