Tuesday, March 30, 2021

UPDATED Saturday Ratings - 'Saturday Night Live' Returns Down; 'NAACP Image Awards' Averages 1.7 Million Viewers

On March 27, 2021, ABC won in the Adults 18-49 demographic with a 0.34 rating - followed by CBS (0.28), NBC (0.19) and FOX (0.18).

Furthermore, CBS won in total viewers with 1.997 million viewers - followed by ABC (1.921), NBC (1.506) and FOX (0.851).

ABC and FOX aired all repeats for the evening.


UPDATE - Saturday Night Live and Figure Skating were adjusted down.

ABC (0.34 Rating, 1.921 Million Viewers)
        SHARK TANK (0.35) REPEAT
        AMERICAN IDOL (0.34) REPEAT

CBS (0.28 Rating, 1.997 Million Viewers)
        THE 52ND ANNUAL NAACP IMAGE AWARDS (0.28)
        48 HOURS (0.29, -0.05)

NBC (0.19 Rating, 1.506 Million Viewers)
        FIGURE SKATING (0.18)
        SATURDAY NIGHT LIVE (0.21) REPEAT
        SATURDAY NIGHT LIVE (0.96, -0.14)

FOX (0.18 Rating, 0.851 Million Viewers)
        THE MASKED SINGER (0.20) REPEAT
        GAME OF TALENTS (0.16) REPEAT


The Final Ratings for Saturday, March 27 

Average Rating: 0.25
Average Viewership: 1.569


NOTE: For the 2020-21 broadcast season, Nielsen has determined that there are 121 million TV households in the United States - with 307.9 million people ages 2 and up. The Adults 18-49 demographic is the rating most commonly reported and helps determine ad rates but is not the sole explanation for whether a show will be renewed or cancelled.