Tuesday, May 4, 2021

UPDATED Saturday Ratings - 'Dateline' Repeat and 'Inspiring America' Lead NBC to Nightly Win; '48 Hours' Steady

On May 1, 2021, NBC won in the Adults 18-49 demographic with a 0.36 rating - followed by ABC (0.24), CBS (0.23) and FOX (0.14).

Furthermore, NBC won in total viewers with 2.395 million viewers - followed by CBS (2.346), ABC (1.693) and FOX (0.620).

ABC aired all repeats for the evening.


UPDATE - The repeat of Shark Tank was adjusted up.

NBC (0.36 Rating, 2.395 Million Viewers)
        INSPIRING AMERICA: THE 2021 INSPIRATION LIST (0.35)
        DATELINE (0.40) REPEAT
        SATURDAY NIGHT LIVE (0.34) REPEAT

ABC (0.24 Rating, 1.693 Million Viewers)
        SHARK TANK (0.27) REPEAT
        AMERICAN IDOL (0.22) REPEAT

CBS (0.23 Rating, 2.346 Million Viewers)
        NCIS: NEW ORLEANS (0.18) REPEAT
        NCIS: NEW ORLEANS (0.22) REPEAT
        48 HOURS (0.28, +0.00)

FOX (0.14 Rating, 0.620 Million Viewers)
        BOXING (0.14)
        THE MASKED SINGER (0.14) REPEAT


The Final Ratings for Saturday, May 1 

Average Rating: 0.24
Average Viewership: 1.764


NOTE: For the 2020-21 broadcast season, Nielsen has determined that there are 121 million TV households in the United States - with 307.9 million people ages 2 and up. The Adults 18-49 demographic is the rating most commonly reported and helps determine ad rates but is not the sole explanation for whether a show will be renewed or cancelled.