Tuesday, October 2, 2012

NBC Gives Full Season Orders to 'Revolution,' 'Go On' & 'The New Normal'

        Today, NBC handed out the first back nine pickup orders for any of the broadcast networks to any of the new freshmen shows. NBC is given a huge vote of confidence to drama Revolution and comedies Go On and The New Normal by ordering full 22 episode seasons for all three of them.

        So far, Revolution has averaged a 3.567 in the 18-49 ratings demographic over its first three episodes - making it the highest rated new drama this fall. Over four episodes (including its Olympic preview), Go On has averaged a 3.775 - the highest for a new comedy. Finally, The New Normal has averaged a 2.300 over the course of four episodes as well.
        NBC entertainment president Jennifer Salke had this to say on the pickups. “We’re impressed with the imagination and creative direction of the entire team on Revolution, not to mention the immediately strong response we got from the audience.
        "We're also very proud of our new comedy block of Go On and The New Normal. In partnering with Matthew Perry for Go On, creator Scott Silveri has created a comedy with a highly original voice that deftly combines humor and emotion. And Ryan Murphy and Ali Adler have created a truly unique family in The New Normal that is reflective of the changing dynamics of the world we live in. These shows are both welcome additions to our new lineup!"
        The back nine orders come on the heels of NBC logging its first premiere week win among adults 18-49 in nine years, fueled by the early success of Revolution as well as The Voice‘s expansion to fall and the ongoing strength of Sunday Night Football. “We’re very pleased with early results of the last three weeks of our fall season roll-out,” said NBC chairman Robert Greenblatt.  “The strategy for this season was to draft off the promotional platform of the Olympics and then begin our season early and strong. I think we’ve accomplished both of those goals, yet we know it’s a long season and there’s much work ahead of us.”