Thursday, January 31, 2013

Lifetime Picks Up 'Witches of East End' to Series

        Lifetime has picked up the drama Witches of East End, starring Julia Ormond (Mad Men), Jenna Dewan-Tatum (American Horror Story: Asylum), Rachel Boston (In Plain Sight) and Mädchen Amick (Twin Peaks). The network ordered 10 episodes of the series to launch later this year.

        Regarding the pick-up, Rob Sharenow, Executive Vice President, Programming, of Lifetime Networks, said, "We've been thrilled about Witches of East End and its powerful premise since the moment we bought the property and our friends at Fox 21 helped develop it for television. This is one of the most exciting ensemble casts we've seen and the whole show is fresh, original and just right for Lifetime.
        Based on Melissa de la Cruz's best-selling novel, Witches of East End centers on the adventures of Joanna Beauchamp (Ormond) and her two adult daughters Freya (Dewan-Tatum) and Ingrid (Boston) - both of whom unknowingly are their family's next generation of witches - who lead seemingly quiet, uneventful modern day lives in Long Island's secluded seaside town of East Haven. When Freya becomes engaged to a young, wealthy newcomer, a series of events forces Joanna to admit to her daughters they are powerful and immortal witches. Amick stars as Joanna's mischievous witch sister, Wendy.
        Maggie Friedman (Dawson's Creek, Jack and Bobby, Eastwick) wrote the pilot, which was directed by Mark Waters (Mean Girls), and will executive produce the series alongside Erwin Stoff (The Matrix).