The comedy will follow a gifted young footballer who achieves his dream of playing in the Premier League when he signs for Brentford FC, bringing along his friends who stood by him long before the money, fame and success - his Day 1s.
Dan Mazer created the comedy and will serve as showrunner. He will executive produce with Lewis, Ronaldo, Henry, Darren Dein, Doug Ellin, Kris Thykier and director Matthew Vaughn. The series is the first production for UR-MARV Studios, a joint venture Vaughn and Ronaldo recently launched. DoubleD Sports, led by Dein, also produces in association with Archery Pictures.
"We couldn't be more pleased to be working with Casey [Bloys], Sarah [Aubrey], Amy [Gravitt] and the team at Paramount+ on a show that Darren conceived and pitched to me," said Vaughn. "It's the perfect project for Cristiano and I to start our company with - and to say he is a friend and a partner is a true honor. I'm sure the man who has broken every record in football will soon be doing the same in film and TV."
"I've spent my entire life in football, and I know that some of the most powerful stories happen away from the pitch," added Ronaldo. "Football is about dreams, ambition, loyalty, sacrifice and the people who believe in you from day one. That's what makes Day 1s special. As a producer, I'm proud to help bring a different side of the game to life, through a story that I believe can connect with audiences far beyond football. To take this first journey in the industry alongside my partner and friend Matthew Vaughn and having a superb former player and a great person like Thierry Henry on board makes this all even more special."
"I'm thrilled to be joining Day 1s as an executive producer and to be working with Paramount+, Matthew Vaughn, Damian Lewis and such an incredible cast and crew," shared Henry. "This is a project with real heart and I'm excited for audiences to see it. It's also a welcome change to finally be on the same team as Cristiano after so many battles on the pitch."
"Day 1s is a show about friendship and football," said Lewis. "I'm excited to be in the starting line-up. Can't wait for kick-off."
