Wednesday, August 21, 2019

REVIEW: 'Younger' - Kelsey and Charles' Investor Pitch Changes the Structure at Millennial in 'It's All About the Money, Honey'

TV Land's Younger - Episode 6.10 "It's All About the Money, Honey"

Liza is shocked to see an unexpected costar in her Infinitely 21 ad campaign. Kelsey and Charles head to Chicago with a plan. Josh considers his options beyond Inkburg.

In 2018, there were 495 scripted shows airing amongst the linear channels and streaming services. The way people are consuming content now is so different than it used to be. It happens according to one's own schedule. As such, there is less necessity to provide ample coverage of each specific episode in any given season from a show. Moreover, it is simply impossible to watch everything. As such, this site is making the move to shorter episodic reviews in order to cover as many shows as possible. With all of that being said, here are my thoughts on the next episode of TV Land's Younger.

"It's All About the Money, Honey" was written by Alison Brown and directed by Jennifer Arnold

Kelsey has long felt that people haven't taken her seriously as the publisher for Millennial. She would get all the blame and none of the credit for the work the company was putting out. Some people thought that she was just handed the job by Quinn and didn't actually deserve it. Meanwhile, Quinn felt that it would be easier to get what she wanted with Kelsey in charge. She still respected some of the decisions Kelsey made. But that relationship completely imploded. And so, Millennial is once again on the market for new investors in order to stay afloat. Now, this has been a story the show has told many times already. In fact, Charles notes just how poorly the company has done when outsized investors came in with their big ideas of how to run the business. He doesn't want to repeat that same pattern again. And yet, it's questionable why anyone would see Millennial as a good investment simply because of the dysfunction that seems to be taking place all the time. Sure, everyone is quick to note how they have some of the best titles in publishing. They have released several books that have gotten widespread appeal, financial success and critical acclaim. However, it's not particularly revolutionary when Kelsey talks about using social media as a form for making this company relevant in the 21st century. That's just the basic standard that every company needs to abide by right now. That's no longer good enough to showcase how this brand is forward-thinking and worthy of this investment. It's significant that there is only one potential offer from a business in Chicago that has never worked in this space before. Charles may see it as the last hope to keep this company afloat. He sees it as a family legacy that has withstood the test of time. Kelsey sees the company as one of reinvention and evolution. She has helped steer it into the future. She has certainly accomplished a lot over the course of the series. She created the brand that built the new buzz of excitement. It was significant that Millennial became the marquee brand. And yet, Kelsey is still fighting this perception that she is too young and naive to really lead this business into the future. Instead, everyone fears that she is the person who will innocently make a mistake that is then blasted all over social media. She becomes a meme here in a way that is completely embarrassing to her. But it's the incident that forces her out as publisher. That is so completely devastating. She had Charles as an ally. He saw his family company in strong and capable hands. He didn't want to be publisher again when he agreed to return with Mercury. But now, he is essentially given the role once more simply because it's what makes everyone the most comfortable. These new investors may cause fewer problems. They won't have the same kind of oversight that Quinn and Bryce did. But they also wouldn't look Kelsey in the eye and respect the perspective she brought to this meeting. All it took was one mistake for them to see her as a bad investment that should be forced out as soon as possible. The show is absolutely trying to embrace change at the moment. It wants the future to be up in the air. Kelsey is no longer publisher. Liza's secret is out to the world. Clare may be taking a promotion in Los Angeles. But it's also key that some things are moving back to the ways they always were. Again, this financial turmoil plot is something the show has done many times already. Charles returning as publisher really sucks the excitement out of what the core premise was for this season too. Him coming in and out of that role so easily and frequently should not be an encouraging sign though. In fact, it may signal just how troubled this company actually is. That's where the focus should be. These scandals absolutely have the potential of disrupting this business. Instead, it's all about the personal drama that comes from the Infinitely 21 ad. Josh uses it to his advantage by milking as much money as possible from the company. Meanwhile, Liza is in panic mode once more simply because she doesn't want anyone to assume that her intimacy with Josh infers that she wants to be with him once more. That is forever a concern. She doesn't want it to be. That just may mean the destruction of that friendship. That too would be significant. The show just hasn't quite committed to it just yet.