The drama will follow Bella Baldwin, an outer-borough outsider with an eye for style, who lands a job in the stock room of the newly revived Barneys New York. When she talks her way into becoming a personal shopper to the store's most notorious socialite client, she's pulled into a cutthroat world of fashion and family secrets, and into the orbit of the heir fighting to save the family business.
Schwartz, Savage, Rovner and Kaplan will executive produce with Corey Salter, Colin Smeeton and Matthew Gross. Amazon MGM Studios, Fake Empire, Aha Studios, Absecon Entertainment and Authentic Studios will produce.
"We're thrilled to be continuing our partnership with Amazon and are excited for what's ahead," said Schwartz and Savage. "The response to Sterling Point has been incredibly gratifying, and we're so happy to be returning for a second season alongside creator Megan Park and producing partners LuckyChap. At the same time, the opportunity to build the fictional world of Barneys is a dream for us. Barneys was more than a store; it was a New York institution, a cultural touchstone, and a world unto itself. We're so excited to open those doors along with our partners at Authentic Brands Group, and our fellow producers Susan Rovner and Rachel Kaplan, who we have worked with since the beginning of our careers."
"Josh and Stephanie at Fake Empire have this rare gift for creating worlds that feel both electric and cozy all at once, and Bella From Barneys is a perfect example," added Peter Friedlander, Head of Global Television, Amazon MGM Studios. "Barneys New York was more than a department store - it was a fashion institution, and when it closed, people genuinely mourned it. This series brings it roaring back to life in all its impossibly chic glory. Fashion, ambition, and intrigue await inside the doors that our partners Susan, Rachel, and the team at Authentic Brands Group will help reopen."
